Economics: E-commerce (in Polish)

The graduate possesses knowledge in the following areas:

Graduates of the E-commerce specialization have the expertise necessary to introduce and develop online stores and e-commerce platforms in the market. During their studies, they acquire specialized knowledge in:

The functioning of internet-based enterprises,
Logistics of online sales processes,
The e-commerce market in Poland and globally,
Web analytics metrics, certified by the Google Analytics Qualified Individual,
Omnichannel concepts in marketing,
Developing business strategies for online enterprises,
PPC campaigns, certified by the Google AdWords Certification.

The graduate acquires skills in:

Students gain practical skills in using tools required for roles such as E-commerce Manager, SEM/SEO Specialist, Product Manager, PPC Manager, Analyst, and Creative Manager. Upon completing the E-commerce specialization, graduates:

Develop multi-channel marketing strategies,
Analyze web traffic using qualitative and quantitative methods,
Create marketing campaigns,
Drive traffic to online platforms,
Optimize conversions and conduct A/B testing,
Use cutting-edge tools for managing sales leads,
Manage the sales funnel in online commerce,
Develop business plans.

The acquired learning outcomes enable graduates to:

Graduates manage projects that transition enterprise sales processes to the Internet. They oversee internet marketing, design sales campaigns, analyze the quality of acquired traffic, and create growth strategies.
They also develop new internet-based products, cloud services, and business plans, securing funding for their development (e.g., through Venture Capital funds).

Specialization Subjects: