Master Studies Full-time studies Economics: Business Development Strategies (in Polish)

The Business Development Strategies specialization was created with the aim of educating professionals who, having the appropriate knowledge and skills, will be able to manage a company at the managerial level. In particular, they will be able to make business decisions of strategic importance for the company's development, strengthening its position on a competitive market.

The specialization is intended both for people who run their own business and for those who want to work at management positions in small and medium-sized enterprises or large international corporations.

By studying The Business Development Strategies, student will learn how to develop a company by making the right decisions of strategic importance. A group of subjects related to finance will allow to gain knowledge on: making important investment decisions, shaping policies related to effective management of company finances, and the art of tax optimization. Issues related to entrepreneurship and innovation are an extremely important issue determining the competitive position of an enterprise on the market. Knowledge in this field will allow to gain courage to undertake new, risky and unconventional ventures. Subjects related to market research will provide the skills to research the needs and preferences of customers. Student will learn to use methods, techniques and tools, including information technology, data acquisition, allowing you to analyze the company's situation on the market. In addition, student will also acquire one of the most important soft skills in company management, namely how to effectively conduct business negotiations.