Study Visit of International Business Students to Aquapark Reda

On April 24, 2025, students of the International Business program took part in a study visit to one of the most innovative leisure and entertainment facilities in Poland – Aquapark Reda. The aim of the visit was to explore the practical aspects of managing a large-scale service facility that caters to both domestic and international customers.

The visit began with a meeting with the Aquapark Director, who presented the story of the facility’s development – from the initial concept and investment phases to the expansion of infrastructure and service offerings. Participants were introduced to key financial data, including construction and maintenance costs, as well as the revenue structure.

Following the presentation, the students toured the entire facility, visiting all levels of the aquapark. They had the opportunity to explore the technical infrastructure, relaxation areas, themed pools, slides, wellness zones, and family-oriented spaces. The group also learned about spatial management strategies and the customization of services for different customer segments – from families with children to premium clients. A highlight of the visit was the meeting with the shark keepers, who shared interesting facts about these animals and their role in the facility’s marketing.

Particular attention was given to managing customer flow, aiming for smooth and safe movement within the facility. Modern IT solutions supporting crowd management, reservation systems, and strategies for handling seasonal peaks in attendance were presented.

The Director also discussed the facility’s approach to customer experience management – incorporating sensory elements, storytelling, service personalization, and attention to interior aesthetics and atmosphere.

In the final part of the visit, students learned about the development of the surrounding area – including parking, outdoor recreational zones, and complementary facilities such as a hotel, restaurants, and additional attractions. The importance of a coherent spatial concept in increasing service value and customer loyalty was emphasized.

This study visit provided valuable insight into the operational realities of managing a recreational service facility. Students were able to compare theoretical knowledge with real-world challenges and solutions implemented in one of the most modern aquaparks in Europe. The visit concluded with a Q&A session and a short reflection on the importance of customer experience in the service sector.

The visit for International Business students was organized by Dr Katarzyna Osiecka-Brzeska from the Department of Sustainable Market Processes.