National Science Centre Project/OPUS 11

Title:

Consumers and the Concept of a Common Guarantee Trademark for Polish Family Businesses

nr rej. 2016/21/B/HS4/01600   Project Leader and Executor:

                                                 dr hab. Anna Maria Nikodemska-Wołowik, prof. nadzwyczajny

                                                 Executors: dr hab. Joanna Bednarz, prof. UG (stage I - III)

                                                                     dr hab. Piotr Zientara, prof. UG (stage III - IV)

The project was launched in February 2017 and concluded in November 2019.

Project Overview

The research within the project was divided into four phases, each consisting of several stages.

By July 2018, all tasks planned for the exploratory and phenomenological phases were completed (including national qualitative research using three appropriate methods and related research techniques). These tasks allowed for the publication of three scientific articles and presentations of the research results at four conferences, two of which were international.

Since June 2018, the results of the national quantitative survey (a key task in Phase 3 of the project) have been analyzed. The survey was conducted on a representative sample of 1,091 Polish consumers (random stratified sample; measurement error = 2.97%; significance level = 0.05). Methods such as factor analysis, cluster analysis, and logistic regression are being used in the analysis.

Concurrently, from the end of September 2018 to December 2018, the first tasks planned for Phase 4, the final phase, were carried out. Additional qualitative research (using two leading methods and supporting techniques) was conducted to further explain and deepen the exploratory results of the aforementioned survey.

From February to June 2019, supplementary research was conducted on a non-random targeted sample (consumers selected based on specific criteria consistent with previous research results), using face-to-face surveys. In September and October 2019, the results of this survey were compiled.

International scientific interest in the project has led to collaboration with researchers from the United States, Denmark, and Italy.

Published Articles in Scientific Journals

• Nikodemska-Wołowik, A.M., Bednarz, J., Bieliński T. (2017). Economic and Socio-Cultural Conditions for the Development of Chinese Family Businesses. Entrepreneurship and Management, 18(6), part 1, pp. 211-224.
• Nikodemska-Wołowik, A.M., Bednarz, J. (2017). Common Guarantee Trademark from an Economic-Legal Perspective in the Face of International Challenges. Marketing and Market, 24(9), pp. 245-250.
• Bednarz, J., Nikodemska-Wołowik, A.M. (2017). Family Enterprises in Polish Consumers' Mindset in the Light of International Tendencies. Journal of Economics & Management, 29(3), pp. 5-22.
• Nikodemska-Wołowik, A.M., Bednarz, J. (2019). Family Enterprises in the Context of Consumer Ethnocentrism and Relationship-Building. Management Issues, vol. 17, no. 1(81), pp. 77-92.
• Nikodemska-Wołowik, A.M., Bednarz, J., Foreman J.R. (2019). Trends in Young Consumers' Behavior - Implications for Family Enterprises. Economics & Sociology, 12(3), pp. 11-24.
• Nikodemska-Wolowik, A., Bednarz, J., Wach, D., Kubik, M., & Little, J. (2020). Building Aware and Unaware Consumers' Trust Towards Family Business: Evidence from Poland. Entrepreneurial Business and Economics Review, 8(3), pp. 135-154. https://doi.org/10.15678/EBER.2020.080308
• Nikodemska-Wolowik, A.M., Zientara, P. and Zamojska, A. (2020). "A Family-Enterprise Collective Certification Trademark: Consumer Insight", Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-10-2019-0067

International Conferences

• A.M. Nikodemska-Wołowik (Aug 2019) – Presentation of research results at the 23rd McGill International Entrepreneurship Conference, University of Southern Denmark, 28-30 August 2019, Odense, Denmark (paper co-authored with Piotr Zientara and Anna Zamojska).
• A.M. Nikodemska-Wołowik (Jun 2019) – Presentation of research results at the IFERA 19th Annual Conference, "Feeding the Fire of Entrepreneurship: Theory and Practice for the Enterprising Family", IFERA and University of Bergamo, 17-21 June 2019, Bergamo, Italy (paper co-authored with Piotr Zientara).
• A.M. Nikodemska-Wołowik (May 2019) – Presentation (primarily for South American scholars) in Spanish on NCN Project assumptions and research results at the 9th Scientific Conference on Family Businesses, Społeczna Akademia Nauk, Łódź; Universidad Tecnologica de Espuinapa, Mexico; EEDRI Institute of Entrepreneurship and Economic Development Research, Łódź, Poland.
• A.M. Nikodemska-Wołowik, J. Bednarz (Jul 2018) – Presentation of research results at the IFERA 18th Annual Conference, "Coping with Disruptions: Family Firm Continuity and Sustainability in Times of Rapid Change", IFERA and Windesheim University of Applied Sciences, Zwolle, Netherlands.
• A.M. Nikodemska-Wołowik (May 2017) – Presentation (primarily for South American scholars) in Spanish on preliminary desk research results at the 7th Scientific Conference on Family Businesses, Społeczna Akademia Nauk, Łódź; Universidad De Occidente, Mexico; EEDRI Institute of Entrepreneurship and Economic Development Research, Łódź, Poland.

National Conferences

• A.M. Nikodemska-Wołowik (Sep 2019) – Presentation of research results at the Symposium on Family Businesses in Poland - State of Research and New Initiatives, organizer: Faculty of Economics, Maria Curie-Skłodowska University, Lublin, Kazimierz Dolny, Poland.
• J. Bednarz, A.M. Nikodemska-Wołowik (Sep 2017) – Presentation of research results at the VI National Scientific Conference series: Consumer - Household - Market: Redefinitions in honor of Professor Zofia Kędzior, Katowice, Department of Market and Consumption, University of Economics in Katowice, Poland.
• A.M. Nikodemska-Wołowik (Sep 2017) – Presentation of research results at the VII International Marketing Symposium: Perspectives of International Marketing Development, Department of Marketing, University of Economics in Krakow, Zakopane, Poland.

Dissemination of Project Results

• A.M. Nikodemska-Wołowik – Presentation of selected project results at the Polish-Swiss Chamber of Commerce in Warsaw with the participation of the Chamber's Director, Mr. Ulrich Schwendimann, Warsaw, 29 October 2019.
• A.M. Nikodemska-Wołowik and Piotr Zientara – At the invitation of the Head of the Economic Policy Department, Gdynia City Hall, participation in a meeting within the project Local Competence Center for the Development of Family Businesses, where information about the NCN Project was shared, Infobox, Gdynia, 23 September 2019.
• A.M. Nikodemska-Wołowik – Presentation of selected project results at a seminar organized by the FR Foundation in Poznań, with participants from family businesses, market researchers, and FR Foundation representatives, Poznań, 18 July 2019.
• A.M. Nikodemska-Wołowik – Presentation of selected project results at the Enterprise Forum panel discussion during a prestigious plenary session, with project leader and panel participants Professor Jerzy Hausner, Magdalena Zmitrowicz, Vice President of Pekao SA, and Maciej Grabski, President of Olivia Business Centre, moderated by Ewa Sowińska, Deputy President of the National Chamber of Statutory Auditors. The panel was attended by approximately 400 participants, Pomorskie Science and Technology Park, Gdynia, 29 May 2019.
• A.M. Nikodemska-Wołowik – Presentation of selected research results at the invitation of Employers of Pomerania, Gdańsk, 19 November 2018.
• A.M. Nikodemska-Wołowik – Presentation at the International Generations Congress, the largest conference event in Poland dedicated to Polish family business communities, Serock, 4 October 2018.
• A.M. Nikodemska-Wołowik – Presentation of the project concept and results at the Scientific Seminar of the Faculty of Economics, University of Gdańsk, Sopot, 16 March 2018.