International Economic Relations: International Marketing (in Polish)

The specialization of International Marketing offered at 1st-degree studies is predominated by microeconomic subjects related to business operations on the international market. The rudiments of marketing, marketing studies, psychology of purchasers, marketing communication, advertising campaigns, sales management, trademark management, international negotiations – these are the main subjects of the specialization.

We consider it most important to develop practical skills, professional behaviour, and utilisation of specialist computer software. The specialisation requires a good knowledge of English. It prepares the students for jobs in international corporations, big and medium-sized production and commercial companies, specialist advertising agencies, public relations and research agencies and consulting firms, and for running their own businesses.

In the past 6 years, the satisfaction index of the International Marketing students amounted to over 85%. The graduates may carry on their education at MA-degree studies, choosing the specialisation of International Marketing Strategies.