Economics: Enterprise - Finance and Market (in Polish)

• Fundamental methodological approaches to understanding the specifics of enterprise activities, with particular emphasis on financial and market perspectives,
• Detailed characteristics of economic entities and their business models,
• Market behaviors of enterprises and consumers,
• Corporate finance and enterprise management,
• Valuation and measurement of enterprise value.

• Applying diverse research approaches to understand processes, structures, and functions of enterprises,
• Interpreting economic phenomena occurring within enterprises and their environments,
• Understanding the financial and market perspectives of enterprise activities,
• Shaping enterprise value.
• Learning Outcomes

• Work in economic entities in analytical, project-oriented, and advisory positions,
• Continuously develop analytical and advisory skills by combining knowledge in finance, market behaviors, and enterprise management,
• Adapt to conditions of constant economic change.

• Cognitive Perspectives of Enterprises
• Modern Business Models
• Market Behaviors of Enterprises
• Consumer Behaviors and Market Communication
• Business Design
• Corporate Finance
• Managerial Finance
• Enterprise Management
• Business Analytics
• Sustainable Enterprise Development
• Enterprise Valuation and Value Creation

Associate Professor Beata Majecka

Department of Economics and Management of Transportation Companies
e-mail: beata.majecka@ug.edu.pl