Marketing research in public transport – a tool for achieving sustainable urban mobility goals

The monograph “Marketing research in public transport in achieving sustainable urban mobility goals” by Professor Krzysztof Grzelec, PhD explores how marketing research can support the design and improvement of public urban transport services in line with sustainable mobility objectives. The author discusses the characteristics of the public transport market and presents key sources, methods, and research tools that help transport authorities and operators better understand demand, passenger expectations, and service performance. The book highlights the practical value of research findings in areas such as passenger satisfaction assessment, behavioral change analysis, and the shaping of service offers and strategic mobility policies. By combining academic insight with an implementation-oriented approach, the publication provides a useful reference for researchers, practitioners, and policymakers involved in sustainable urban transport planning.

The book is available in the online bookstore: Marketing research in public transport in achieving sustainable urban mobility goals - Wydawnictwo Uniwersytetu Gdańskiego