Study Visit in LemonMedia

On June 9th, 2025, students of the International Marketing specialization and members of the SigMarketing student marketing club, under the supervision of Dr. Marcin Krzaczek and Dr. Marek Reysowski, took part in unique marketing workshops organized at the headquarters of the LemonMedia marketing agency.

During the several-hour workshops, students had the opportunity to experience what it looks like to work in an international marketing agency in practice, as well as participate directly in its activities.

Students created a concept and recorded a promotional reel for a real estate agency, came up with advertising slogans during dynamic brainstorming sessions, worked on a promotional strategy for non-obvious combinations, analyzed how to select influencers for different stages of the campaign - who and when will be the best choice, and how to match an influencer to the image of the company. It was an amazing opportunity to gain practical experience and look at marketing from the agency's perspective.

A big thank you to the LemonMedia team for the warm welcome and sharing both theoretical knowledge and practical advice with students.

"Contact with the young generation of marketers is very important to us, which is why we focus on developing internship programs. We treat cooperation with the University of Gdańsk as prospective and developmental," summed up the meeting Michał Lauterbach, President of the Management Board of Lemon Media Ltd.

The student visit to the LemonMedia agency was organized by Dr. Marcin Krzaczek from the Department of International Business.