Classes with practice

On May 7th, 2025, students of the specialization of International Marketing in the study field of International Economic Relations took part in practical classes conducted by Aleksandra Wolska, Social Media Manager at the digital marketing agency LemonMedia.

The classes concerned the very current topic of new trends in marketing campaigns, with particular emphasis on cooperation with influencers. The author of the presentation presented a theoretical outline of this type of activities in a very interesting way, indicated the numerous benefits resulting from them, and discussed several interesting case studies of business cooperation between companies and influencers from the portfolio of the LemonMedia agency, both regarding the activities of foreign companies on the Polish market and Polish companies on foreign markets.

The event was a valuable opportunity for students to learn about the practical aspects of creating and implementing marketing campaigns. Students could confront theoretical knowledge with real challenges and solutions used by business practitioners. The meeting ended with Q&A session and a short reflection on the directions of changes in marketing campaigns and the challenges they face.

"Contact with the youngest generation of marketers is very important to us, which is why we focus on developing internship programs. We perceive cooperation with the University of Gdańsk as prospective and developmental," summed up the meeting Michał Lauterbach, CEO of Lemon Media Ltd.

The visit of a Lemon Media representative to classes for students of the specialization of International Marketing was organized by Dr. Marcin Krzaczek from the Department of International Business.