Joanna Bednarz, Associate Professor

position:
duties:
Head of Department
phone:
058-523-1364
secretary's office phone:
1390
room:
337
WWW:
Other duties:

Erasmus+ Program Coordinator, member of the Faculty Council, member of the Economics and Finance Discipline Council, member of the UG Publishing Council

Career
  • from May 2015 - Associate Professor
  • 27.11.2014 - habilitation colloquim (J. Bednarz, Konkurencyjność polskich przedsiębiorstw na rynkach europejskich na przykładzie wybranych branż, Wydawnictwo Uniwersytetu Gdańskiego, Gdańsk 2013)
  • from 2004 - PhD degree (thesis: Marketing modelling of consumption goods market. Study based on the example of fat industry market in Poland)
  • 1997-1998 - Master en sciences de gestion approfondies, post-graduate studies organized by Groupe HEC de Paris and Business School of Warsaw University of Technology
  • 1997-2004 - working in FMCG enterprises
  • 1991-1997 - studies in the University of Gdansk (MSc degree, diploma on "Factoring as a method of short term financing in Polish and French practice")
Publications
Research interests
  • Competitiveness of enterprises
  • Internationalisation of companies
  • Product management
  • Brand management
  • National branding
  • Consumer behaviour
Other

Head of the Scientific Council of the Polish Economic Society in Gdańsk

member of IESE Business School Alumni Association, University of Navarra