Study visit to JJ Darboven

Posted on 2022-01-31

On January 25, 2022, a study visit of second-year students of full-time master's studies in the field of International Economic Relations, specialization International Marketing Strategies at the Faculty of Economics of the University of Gdańsk, took place, thanks to the initiative and under the supervision of dr hab. Anna Maria Nikodemska-Wołowik, prof. UG.

The representatives of the university were very kindly received at the company's headquarters.

President Maciej Matynia greeted them personally, presenting the company's activities during the 1.5 hour session. meetings. The remaining time (another 1.5 hours) was filled with a presentation of the way the company operates by 3 other members of the JJD crew.

As summed up by dr hab. Anna Maria Nikodemska-Wołowik, prof. UG:

“The meeting was extremely interesting, we are very impressed with the numerous achievements of JJ Darboven in the use of unconventional forms of PR, many years of implementation of the concept of sustainable development (even before this term was known in Poland), creating lasting ties with the HoReCa industry, building a brand portfolio in the world and providing very high quality delicious products.

In addition, participating in the roasting process in the JJ Darboven artisan roasting plant, adapted to the production of premium products, was an unforgettable experience for us. "