Research activity


Selected research areas


  • CSR and sustainable development
  • global economy
  • human resource management
  • financial markets
  • family entrepreneurialism
  • consumer behaviour
  • intellectual property protection
  • silver economy 



Scientific projects


  • Project NCN Sonata: Socio-psychological motivations for supporting social and commercial crowdfunding campaigns, since 2022, principal investigator: Joanna Adamska-Mieruszewska


  • Project NCN OPUS: Factors influencing tourists' choice of transportation in ten European capitals, since 2022, principal investigator: Piotr Zientara

  • International Project Erasmus + Strategic Partnership: Professional UNcertainty Competence PUNC, since 2020, project coordinator at University of Gdansk: Renata Orłowska.







Selected scientific articles

  • Zientara, P., Adamska-Mieruszewska, J., & Bąk, M. (2023). Unpicking the mechanism underlying hospitality workers’ intention to join a union and intention to quit a job. Evidence from the UK. International Journal of Hospitality Management, 108, 103355.
  • Poier S., Nikodemska-Wołowik A. M., Suchanek M., (2022) How higher-order personal values affect the purchase of electricity storage—Evidence from the German photovoltaic market, Journal of Consumer Behaviour
  • Mejia, C., Bąk, M., Zientara, P., & Orlowski, M. (2022). Importance-performance analysis of socially sustainable practices in U.S. restaurants: A consumer perspective in the quasi-post-pandemic context. International Journal of Hospitality Management, 113,
  • Osiecka A., Wróbel A. Hendricks I., Osiecka-Brzeska K.,  Being ECR in marine science: results of a survey among early career marine scientists and conservationists, Frontiers in Marine Science, August 2022. 
  • Zientara, P., Adamska-Mieruszewska, J., & Bąk, M. (2021). Hotel employees’ views on fairness, well-being and collective representation in times of the coronavirus crisis: Evidence from Poland. Industrial Relations Journal, 52(5), 458-475.
  • Osiecka A., Wróbel A., Quer S., Osiecka-Brzeska K., Unpaid work in marine science: A snaphot of early career job market, Frontiers in Marine Science, August 2021. 
  • Mrzygłód U., Nowak S., Mosionek-Schweda M., Kwiatkowski J. M.,  What drives the dividend decisions in BRICS countries?, Oeconomia Copernicana, 2021, vol. 12, nr 3, s.593-629. DOI:10.24136/oc.2021.020.
  • Croes, R., Ridderstaat, J., Bak, M., & ZientaraP. (2021). Tourism specialization, economic growth, human development and transition economies: The case of Poland. Tourism Management, 82, 1-8.
  • Nikodemska-Wolowik, A.M., Zientara, P., & Zamojska, A. (2021). A family-enterprise collective certification trademark: consumer insight. Journal of Family Business Management, 11(2), 185-199.
  • Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., & Fornalska-Skurczyńska, A., (2021), The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets, 1-16.
  • Nikodemska-Wołowik, A. M., Wach, D., Andruszkiewicz, K., & Otukoya, A. (2021). Conscious shopping of middle-class consumers during the pandemic: Exploratory study in Mexico, Nigeria, Poland, and Sri Lanka. International Journal of Management and Economics, 57(3), 209–219.
  • Nikodemska-Wołowik, A. M., Zientara, P., & Zamojska, A. (2021). A family-enterprise collective certification trademark: consumer insight. Journal of Family Business Management, 11(2), 185–199.
  • Adamska-Mieruszewska, J., Mrzygłód, U., Suchanek, M., & Fornalska-Skurczyńska, A. (2021). Keep it simple. The impact of language on crowdfunding success. Economics & Sociology, 14(1), 130-144.
  • K.Żołądkiewicz, R.Orłowska (2020), Imperfection of the World Trade Organization as a Hazard for International Business, Engineering Economics, 31(3), 
  • Nikodemska-Wolowik, A., Bednarz, J., Wach, D., Kubik, M., & Little, J. (2020). Building aware and unaware consumers’ trust towards family business: Evidence from Poland. Entrepreneurial Business and Economics Review, 8(3), 135-154.
  • Adamska-Mieruszewska, J., & Mrzygłód U. (2020). Foreign listing pricing effects. The case of emerging economies. Bank i Kredyt 4, 367-381.
  • Zientara, P., Bohdanowicz-Godfrey, P., Whitely, C., & Maciejewski, G. (2020). A case study of LightStay (2010-2017) - Hilton’s corporate responsibility management system. Energies, 13(9), 2303;
  • Zientara, P., Zamojska, A., & Cirella, G. T. (2020). Participatory urban governance: Multilevel study. PlosOne, 15(2): e0229095.
  • Nowak S., Mrzygłód U., Mosionek-Schweda M. [i in.] (2020), What do we know about dividend smoothing in this millennium? Evidence from Asian MarketsEmerging Markets Finance and Trade, nr online first, ss. 1-1.
  • Bohdanowicz-Godfrey P., Zientara P., Bąk M. (2019), Towards an accessible hotel: a case study of Scandic, Current Issues in Tourism, vol. 22, nr 10, ss. 1133-1137.
  • Nikodemska-Wołowik A.M., Marjański A., Brack A. (2019), Company values - a case study of the family enterprise August Storck KG, Journal of Intercultural Management, vol. 11, nr 1, 2019, ss. 5-22.
  • Nikodemska-Wołowik A.M., Bednarz J. (2019), Family enterprises in the context of consumer ethnocentrism and relationship-building, Problemy Zarządzania, vol. 17, nr 1 (81), ss. 77-92.
  • Nikodemska-Wołowik A.M., Bednarz J., Foreman J.R. (2019), Trends in young consumers' behaviour - implications for family enterprises, Economics & Sociology, 12 (3), 11-24.



Selected books


  • Orłowska R., Żołądkiewicz K., The New Face of the World Trade Organization, Gdańsk University Press, 2020.

  • Zientara P., Bąk M., Zamojska A., Tourism and hospitality in Poland. An empirical study of selected issuses, Wydawnictwo Uniwersytetu Gdańskiego, 2020 ISBN: 978-83-8206-159-8
  • Mrzygłód U., Nowak S., Mosionek-Schweda M., Kwiatkowski J., Wygładzanie dywidend na wschodzących rynkach akcji, Wydawnictwo Uniwersytetu Gdańskiego 2020, ISBN 978-83-7865-941-9
  • Zientara P., International economic relations: selected theoretical issues and policy implications, Wydawnictwo Uniwersytetu Gdańskiego 2019, ISBN 978-83-7865-850-4.
  • Adamska-Mieruszewska J., Ryzyko długowieczności. Znaczenie dla stabilności systemów emerytalnych, Wydawnictwo Uniwersytetu Gdańskiego 2019, ISBN 978-83-7865-943-3.
  • Jażdżewska-Gutta M., Znaczenie bezpieczeństwa dla funkcjonowania międzynarodowych łańcuchów dostaw, Wydawnictwo Uniwersytetu Gdańskiego 2019, ISBN 978-83-7865-936-5.
  • Nikodemska-Wołowik A.M. (red.), Poles opinion on family business. The end of a business shark stereotype, FFR, Poznań, 2015.


Conferences and scientific events



  • Yarmouk University 3rd International Week (20-22 March 2023): 3rd International Week in Irbid, Jordan as part of the Erasmus + programme; Krystyna Żołądkiewicz, Anna M. Nikodemska-Wołowik, Renata Orłowska, Urszula Mrzygłód, Katarzyna Osiecka-Brzeska
  • Green Region Forum (2 March 2023): Green transformation of the energy and transport sector in Poland. Challenges for local government units, Wroclaw University of Economics; Katarzyna Osiecka-Brzeska.    
  • International Conference for Crowdfunding Research w Oslo (grudzień 2022) - konferencja organizowana przez UiA School of Business and Law, The Research Council of Norway oraz NCF: dr Joanna Adamska-Mieruszewska i dr Urszula Mrzygłód (article: Intention to support green crowdfunding project. Application of the theory of planned behaviour and the value-belief-norm theory).
  • International Risk Management Conference 2022 (IRMC), Bari; Dorota Skała (US), Urszula Mrzygłód, Joanna Rachuba (US), Katarzyna Kwiatkowska, (US) (paper: Give change a chance - bank profitability and board changes)
  • Warsaw International Economic Meeting 2022 (WIEM), Warsaw; Dorota Skała (US), Urszula Mrzygłód, Joanna Rachuba (US), Katarzyna Kwiatkowska (US), (Article: Give change a chance - bank profitability and board changes)
  • 37th Europe-Asia Management Studies Association Conference "Europe-Asia Trade & Investments: Does distance matter?" (EAMSA 2021), October 2021; Renata Orłowska, Krystyna Żołądkiewicz, Agnieszka Dorożyńska (article:  Multiregionalism: failure or success of the World Trade Organization)
  • 6th AIB - CEE Chapter Annual Conference, International Business in the Dynamic Environment: Changes in Digitalization, Innovation and Entrepreneurship, 2019, Kaunas; Renata Orłowska, Krystyna Żołądkiewicz (article: Imperfection of the WTO as a hazard for international business)  
  • 23rd McGill International Entrepreneurship Conference 2019, SDU, Odensee; Anna Maria Nikodemska-Wołowik, Anna Zamojska, Piotr Zientara (article: A family-business collective certification trademark as viewed by consumers: Evidence from Poland).  
  • International Family Enterprise Research Academy "Feeding the fire of entrepreneurship: theory and practice for the enterprising family" 2019, Bergamo; Anna Maria Nikodemska-Wołowik, Piotr Zientara (article: Consumers' perception of family enterprises' sign)




 Editorial boards in scientific journals 

  • Journal of Sustainable Tourism, Taylor & Francis (IF: 9.47): dr hab. Piotr Zientara, prof. UG, editorial board member
  • Marketing i Rynek, Polskie Wydawnictwo Ekonomiczne: dr hab. Anna Maria Nikodemska-Wołowik, prof. UG, editorial board member
  • Humanities and Social Science Communications, Springer Nature, dr Joanna Adamska-Mieruszewska, editorial board member
  • Journal of Alternative Finance, SAGE, dr Urszula Mrzygłód, editorial board member
  • Journal of Alternative Finance, SAGE, dr Joanna Adamska-Mieruszewska, editorial board member




 Scientific awards

  • Piotr Zientara, The individual scientific award named after Professor Karol Taylor for academic teachers (2022)