Joanna Pietrzak, Associate Professor

position:
duties:
Head of Department
phone:
058-523-1241
secretary's office phone:
1390
room:
333
WWW:
Other duties:
Career
  • 2002 Habilitation. Dissertation "Factors Determining Competitive Edge in Retail Banking"
  • 2003 Professor UG 
  • since 2005 till today - Head of Department of Marketing
  • 2005-2011 Head of studies: "International Marketing" and "International Marketing Strategies"
  • 2008-2012 Deputy Director of the Institute of International Business
  • 2011-2014 Head (Poland) of international research project "Developing New Distribution Skills for SMEs and HEI students"
  • since 2012 - lecturer at Vorarlberg University of Applied Sciences, Dornbirn, Austria
Publications
Research interests
  • International Marketing
  • Competitive Strategies in the Financial Sector
  • Wealth creation mechansms in Central and Eastern Europe
  • Private banking
  • Intangible assets in international competition
  • Export Marketing
  • Brand Management
Other
  • 2000-2005 Member of the sSupervisory Board of FAZER Polska
  • WWF member since 2007