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Joanna Pietrzak, Associate Professor
unit:
Department of International Business
Division of Marketing Strategies
position:
duties:
Head of Department
phone:
058-523-1241
secretary's office phone:
1390
room:
333
e-mail:
joanna.pietrzak@ug.edu.pl
WWW:
Other duties:
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For students
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Career
2002 Habilitation. Dissertation "
Factors Determining Competitive Edge in Retail Banking
"
2003 Professor UG
since 2005 till today - Head of Department of Marketing
2005-2011 Head of studies: "International Marketing" and "International Marketing Strategies"
2008-2012 Deputy Director of the Institute of International Business
2011-2014 Head (Poland) of international research project "Developing New Distribution Skills for SMEs and HEI students"
since 2012 - lecturer at Vorarlberg University of Applied Sciences, Dornbirn, Austria
Publications
Research interests
International Marketing
Competitive Strategies in the Financial Sector
Wealth creation mechansms in Central and Eastern Europe
Private banking
Intangible assets in international competition
Export Marketing
Brand Management
Other
2000-2005 Member of the sSupervisory Board of FAZER Polska
WWF member since 2007
Polska wersja
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