Anna Maria Nikodemska-Wołowik, Associate Professor

Vice-Director of the Institute
secretary's office phone:
Other duties:

Head of the TMiS Dept., Head of the Postgraduate International Marketing Studies, member of the University Disciplinary Committee for Doctoral Students and Committee for Scientific Research Ethics







December 2009 - PROF. after the habilitation procedure - University of Gdansk Professor


May 1997 - Ph.D. - doctor - University of Gdansk, Doctoral Thesis Defence, /subject: “Qualitative Marketing Research as a Tool of  Creating Information about Individual Consumers"/


1988 - 1993 - University of Gdansk, Institute of International Business, M.Sc. studies in Economics, with Foreign Trade & Marketing Specialization



major certificates obtained abroad:

IESE Business School, University of Navarra, Barcelona (2013),
Harvard Business School, Boston (2008),
IESE Business School, University of Navarra, Barcelona (2003)
University of Strathclyde Business School, Glasgow (1992).





In total, circa 100 works published in Poland & abroad


Poles opinion on Family Businesses 2015. The end of a business shark stereotype,  co-author and scientific co-editor (co-author: K. Bugiera); Publisher: FFR, Poznań 2015.

Dobre praktyki z zakresu zarządzania kompetencjami i zarządzania strategicznego, (co-author and scientific co-editor with P.Zientara), co-authors: P.Błaszkiewicz, M.Borkowska-Bierć, D.Dunajska, P.Dybek, D.Kabat, E.Kowalska, E.Makareinis, Z.Nieckarz, A.Parteka-Ejsmont, M.Przybysz, M.Reszko, A.Sawicka, M.Sawicka, B.Skierkowski, S.Węsierska; Publisher: Agencja Rozwoju Pomorza S.A., Gdańsk 2014, ISBN 978-83-930615-2-5

Analiza dostępnych metod i technik zarządzania kompetencjami oraz planowania strategii rozwoju w firmie, Wydawca: Agencja Rozwoju Pomorza S.A., Gdańsk 2012 [Publikacja współfinansowana przez Unię Europejską w ramach Europejskiego Funduszu Społecznego] - co-author

Export Marketing of small and medium sized enterprises in the South Baltic Region, (co-authors: E. Gostomski, B. Jeliński, P. Kulawczuk, A. Poszewiecki, D. Simpson, H. Treder), red. naukowa: H.Treder, P.Kulawczuk, Wydawnictwo Uniwersytetu Gdańskiego, Gdańsk 2012 - co-author

Family Enterprises in the European Union: A Case For Regional Support, [w:] European Integration  Process In The New Regional  and Global Settings, pod red. I. E. Kotowska, E. Latoszek, A.Z. Nowak, A. Stępniak, Wydawnictwo Naukowe Uniwersytetu Warszawskiego, Warszawa 2012 - co-author

Polish and Swedish SMEs towards CSR challeges, project co-financed by the UE in the frame of the South Baltic Programme; Forum Odpowiedzialnego Biznesu - Agencja Rozwoju Pomorza S.A. - IUC Kalmar Lan - Warsaw 2011 - co-author and scientific editor

Communicating of Corporate Identity in International Environment, University of  

    Gdansk Publishers, Gdańsk 2008. 

The Key to Understanding Consumers. Qualitative Marketing Research, Verde   

     Group Publishers, Warsaw 2008.

Not Only a Logotype, Branta Publishers, Bydgoszcz-Gdańsk 2004 - co-author

Marketing - Case Studies, University of Gdańsk Publishers, Gdańsk 2002 - co-author and editor

The Rules of Effective Presentations in Business, University of Gdańsk 

    Publishers, Gdańsk 2000.

Qualitative Marketing Research, Polish Economic Publishers, Warsaw 1999.


1. The Role of Corporate Identity in Polish Companies - 15 Years after the Turning Point, [in:] Sustaining the Entrepreneurial Spirit Over Time: Implications for Young Companies, Family Businesses, and Established Companies, Editors: J. Prats, R. Velamuri, European Foundation for Management and Development and IESE Business School, University of Navarra, Barcelona 2005.

2. Family Enterprises - a Chance to Create a Strong Polish Business Identity, “The Marketing Review", Vol. 6., Issue 4., Winter 2006, ISSN 1469-347X. THE 1ST INTERNATIONAL PAPER EVER FOCUSED ON THE POLISH FAMILY FIRMS’ IDENTITY

3.     Flag Brands as Factor and Result of a Country Identity and Image - Polish Experiences, “Pecvnia - Revista de la Facultad de Ciencias Economicas y Empresariales", Editor: J. Lanero Fernandez, Universidad de Leon, numero 3., Leon 2006, ISSN 1699-9495.

4. Regional products in the European policy context - stakeholders benefits,  “Journal of Faculty of Business" University of Dokuz Eylul, Volume 8, no.1/2007, ISSN 1303-0027.

5.     Importance of Key Stakeholders for Creating Corporate Identity, “The International Journal of Emerging and Transition Economies", edited by Y. Arbak, I. Sobol, Vol. 1, Issue 1, University of Dokuz Eylul, Izmir 2008, ISSN 1308-2701.

6.     Towards Human Face of Economy - Ethical Aspects of Contemporary Business, “Business and Management 2008", Editor: A. Pabedinskaite, Vilnius Gediminas Technical University, Business Management Faculty, Vilnius 2008,  ISBN 978-9955-28-268-6, s. 565-569 oraz w: “Business and Management 2008. Selected Papers", Managing Editor: A. Pabedinskaite, Vilnius Gediminas Technical University, Business Management Faculty, Vilnius 2008, ISBN 978-9955-28-311-9.

7.     Organic Farming Brand Identity  - Meeting Trends, Building Trust, , “Pecvnia - Revista de la Facultad de Ciencias Economicas y Empresariales", Editor: J. Lanero Fernandez, Universidad de Leon, numero 8., Leon 2009, ISSN 1699-9495.

8. The Effects of Consumer Ethnocentrism and Country of Origin on Polish Consumers’ Evaluation of Foreign Manufactured Products,“Journal of East-West Business", Volume 16, no. 3/2010,  ISSN 1066-9868 , 9co-authors: F. Cumberland, H. Stubbe Solgaard).

9. Family Enterprises in Polish Economy - the Results of the First Nationwide Study, [in:] Intelligence and Courage for the Development of Family Business, editors: S.Tomaselli, D. Montemerlo, IFERA, Palermo 2011, ISBN 978-88-95272-99-3.

10. Sources of the Competitive Advantage of Family Enterprises: An International Approach Focusing on China, Nigeria and Poland, A scientific quarterly. Entrepreneurial Business and Economics Review
E B E R"; ISSN 2353-883X eISSN 2353-8821 2017, Vol. 5, No. 2, 2017. s. 123-142. 
(co-authors: J. Bednarz, T. Bieliński, A. Otukoya).

 11. Family enterprises in Polish consumers’ mindset in the light of international tendencies, “Journal of Economics & Management" 2017, Vol. 29, no. 3, s. 5-22.  (co-author: Joanna Bednarz).







Research interests


  1. Consumer Behaviour (determinants and influences, shopping habits, segmentation, contemporary tendencies, cross cultural approach).
  2. Qualitative Marketing Research (interdisciplinary theoretical background, methods, techniques and application).
  3. The Meaning of Family Enterprises in Contemporary Economy.
  4. Corporate Identity as a Competitive Advantage Factor (CI system, attributes of CI, elements of CI as intangible assets).
  5. Intellectual Property Protection.
  6. Corporate Social Responsibility and Business Ethics.






member of International Family Enterprise Research Academy /IFERA/

member of Polish Economic Society

member in the "Known Experts" Project

member of IESE Business School Alumni Association, University of Navarra

lectures provided abroad and participation in academic staff exchange programmes, major: 2011 - Fachhochschule Vorarlberg, Dornbirn, 2010 - Fachhochschule Vorarlberg, Dornbirn, 2007 - Dublin Institute of Technology, Dublin,  2006 - MGIMO-Moscow State Institute of International Relations, Moscow,  2006 - Żilinska Univerzita, Żilina,  2002 - HTW Dresden, Dresden, 1997 - Copenhagen Business School, Copenhagen, 1995 - University of Wales, Cardiff


IESE Business School, University of Navarra, Barcelona (2013),
Harvard Business School, Boston (2008),
IESE Business School, University of Navarra, Barcelona (2003)
University of Strathclyde Business School, Glasgow (1992).


Principal Investigator  in OPUS 11 -  project’s title: "Consumers towards a concept of shared certification trade mark of Polish family enterprises" ref. no. 2016/21/B/HS4/01600. The co-investigator in the Project: professor Joanna Bednarz.

key projects

VIII-X 2015 - Honorary Member of the Polish National Committee of The Bank Gutmann Committee Award for the Most Outstanding Family Business in CEE

VIII-X 2015 - member of the team in a research project Poles on Family Firms 2015, realized by the Family Firms Foundation and InACT PR

VIII-IX 2014 - external expert in a project Poles on Family Firms, realized by FFR and FBN Poland

VII 2013 - III 2014 - member of steering team in an international project: From Big Data to Smart Decisions. Leading the Digital Transformation with cooperation of experts from IESE Business School i Harvard Business School

X - XII 2012 - external expert in the MURSK project financed by the European Social Fund

2011 - member of the Scholarship Committee in the project DrINNO 2 - financed by the European Social Fund

IX 2010 - XII 2010 - external  expert in Polish-Swedish project RespEn (Responsible entrepreneurship - a way of increasing SME’s competitiveness during economic crisis) within a framework of South Baltic Programme  financed by the European Regional Development Fund

XII 2009 - VI 2012 - partner in the "Catching the Future" project /within a framework of the UE South Baltic Programme/

VI 2006- II 2010 - external expert in the Polish Agency for Enterprise Development, field: family enterprises /within a framework of the European Social Fund/

major rewards

 2015 - Diploma for honorary membership in the international committee during the project:

            The BankGutmann Award for the Most Outstanding Family Business in CEE

2013 -  TEAM REWARD of the Warsaw School of Economics’ RECTOR for scientific work 

           (international publication: European Integration  Process in the New Regional

           and Global Settings)


2009 - INDIVID. REWARD OF THE UG RECTOR for scientific work

2005 - Polish Bronze Cross of Merit

1997 - INDIVID. REWARD OF THE UG RECTOR for scientific work

BB-8 !!!