Open Economic Lectures

Posted on 2024-05-13

You are most welcome to participate in the series of Open Economic Lectures in the academic year 2023/2024 conducted in the online formula at the Faculty of Economics of the University of Gdansk.

This is already the eighth edition of the lectures, the previous editions have already been attended by more than 2,500 people, and have already been conducted by 40 lecturers.

Another extremely interesting edition is just ahead!

The lectures of economic content and popular science nature are aimed at increasing the economic awareness of young Poles, as well as deepening knowledge of economic issues, including assistance in preparing for Olympiads and subject competitions.

The lectures can also provide valuable assistance to teachers and interesting material for young people.

The content of the lectures is consistent with the requirements of the curriculum of the subjects "Fundamentals of Entrepreneurship" and "Business and Management".

The lectures are held on selected Tuesdays from 17:30 to 19:00.

Subsequent lectures will be held every 2 weeks. The dates of the next lectures in the winter semester are:  28.05.2024r.  
 
We encourage you strongly to participate!

The next lecture will be held on 14.05.2024.

 

The lecture entitled ‘Principles of visual identity creation. How to create a brand name, slogan and colours?’  will be Associate Professor Joanna Bednarz.  Moderator: Ph.D. Magdalena Markiewicz

 

Brands are all around; so it is worth getting to know them better. What is a brand and its identity? What should a good brand name be? What is the purpose of a marketing slogan? What colours attract consumers' attention? These questions will be answered in the lecture.

 


Information on participation in the Open Economic Lectures can also be obtained at the following email address: ekonomia@ug.edu.pl

More about the Open Economic Lectures also at:
Wydział Ekonomiczny Uniwersytetu Gdańskiego OWE
Facebook Otwarte Wykłady Ekonomiczne